Chui, M., Hazan, E., Roberts, R., Singla, A., Smaje, K., Sukharevsky, A., Yee, L., & Zemmel, R. (2023). The Economic Potential of Generative AI: The Next Productivity Frontier.

The report titled “The Economic Potential of Generative AI: The Next Productivity Frontier” by McKinsey Global Institute explores the transformative impact of generative AI on various industries and business functions. It estimates that generative AI could add $2.6 trillion to $4.4 trillion annually to the global economy, with significant potential in customer operations, marketing, software engineering, and R&D. The report highlights the acceleration of work automation and the need for businesses to manage workforce transitions effectively to maximize productivity and economic growth.

https://www.mckinsey.com/capabilities/mckinsey-digital/our-insights/the-economic-potential-of-generative-ai-the-next-productivity-frontier